The STF plays an important role in Swiss tourism
The Swiss Tourism Federation is the national umbrella organisation for tourism in Switzerland. Since 1932 it has been coordinating the concerns of the various protagonists in tourism and representing their interests towards political powers, authorities and the public.
The STF acts internally and externally
The STF undertakes lobbying in politics and authorities in order to reach three main goals:
- Tourism in Switzerland is an acknowledged sector within the Swiss economy.
- The contribution of tourism towards promoting the location is appreciated.
- It is recognised that Swiss Tourism is an important promotional tool for the export industry.
The STF focuses on two major targets within the touristic sector:
- It is acknowledged that innovation and quality are decisive factors in the competition and need to be encouraged.
- Touristic education develops courses, which are future oriented and meet the requirements of the tourism industry.
The STF was established as “Schweizer Fremdenverkehrsverband” in 1932 in Bern as an association under private law. Since 1991 it has been acting as Swiss Tourism Federation. The STF is financed by membership fees and cost-effective services. Any income is used in the interest of its members.
Switzerland Tourism is responsible for the touristic marketing
In order to encourage tourist travel the “Schweizerische Verkehrszentrale (SVZ) was founded in 1917. It changed its name into Switzerland Tourism (ST) in 1995. ST is an organisation under public law and has the official task to promote private and business travel to Switzerland and within the country. To achieve this goal, ST develops marketing programs of high quality and launches them on international markets.