The Q-Programme: Three Levels to Supreme Quality

Quality is the most important competitive tool in tourism. Guests and clients increasingly expect high quality services that provide value for money.

The quality programme makes it possible for touristic businesses to control, ensure and optimise their service quality in a targeted manner. The stated goal is to increase the quality awareness of the companies, to promote cooperation between the various providers and to maintain the high level of service quality in Switzerland as a travel and holiday destination.

THE Q-LABEL PROMOTES AWARENESS, QUALITY AND COOPERATION

The quality label can improve the service – noticeable for guests, business and employees.

The Quality Programme progresses in three stages. Every levels’s objective: Satisfied guests who are happy to return.